Entercom Communications:
The #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio.
Entercom Communications Proposal
Social Media Coordinator
Social Media Coordinator
Job Details:
Maintain regular communication with the digital team including Digital Content Managers Melinda Sheckells and Jason Kobely , account executives, on-air jocks, and other internal employees on possible opportunities.
Assist in the management and execution of paid social media marketing campaigns.
Manage possible content calendar creation for specific accounts.
Assist in creation of monthly social media reporting for assigned accounts.
Watch Entercom training videos from corporate colleagues to discuss social media platform capabilities.
Maintain expertise across social media platforms as they evolve.
Other assigned duties can be and are not limited to; proof reading & editing, content research and travel planning.
Actively self-educate on channel trends and other brands that are creating compelling social presences and apply insights and best practices to social communications.
Coordinate with Digital Content Managers, Melinda Sheckells and Jason Kobely to develop social channel strategies, posting cadence and relevant content themes to connect with audiences across channels.
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Social Media Coordinator's Mission:
Deliver the power of local connection through social media platforms.
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"Don't use social media to impress people; use it to impact people."
- Dave Willis
Manage highly strategic Facebook, Twitter and Instagram social media marketing campaigns, content coordination, and reputation management.
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Executing goal-specific social marketing campaigns, content calendar creation, and be able to articulate performance to sales reps and clients.
98.5 KLUC
Social Posting Grid
Here is where I monitored the 98.5 KLUC's Social Posting Grid. Here you will find which jock posted during their given time.
Monitoring Social Media Post
Objective: To monitor the social media assigned times to see if the chart is being followed strictly for the social media platform Facebook. This is not to personally call out or attack any of the following workers involved. The point to is to make 98.5 KLUC's Facebook page better. I do not know of any leeway certain jocks made have over others. Posts may also be made to other social media sites following this grid but this grid data is strictly for Facebook.
Entercom Las Vegas' Facebook Metrics
for 98.5 KLUC, Mix 94.1, X107.5 and Q100.5
(Results recorded from August 20th - August 26th)
98.5 KLUC's Facebook Metrics
(Metrics recorded from August 20th - August 26th)
Mix 94.1's Facebook Metrics
(Metrics recorded from August 20th - August 26th)
X 107.5's Facebook Metrics
(Metrics recorded from August 20th - August 26th)
Q 100.5's Facebook Metrics
Entercom Las Vegas' Social Media Posts
Twitter -Â Facebook -Â Instagram
(Content was scheduled and or re-edited by me)
Retweets: 5
Favorites: 38
Retweets: 35
Favorites: 183
Retweets: 173
Favorites: 308
Retweets: 2
Favorites: 6
Retweets: 146
Favorites: 791
Retweets: 4
Favorites: 9
Retweets: 25
Favorites: 35
Retweets: 99
Favorites: 151
Retweets: 6
Favorites: 33
Retweets: 0
Favorites: 11
Retweets: 2
Favorites: 7
Retweets: 2
Favorites: 46
(Post scheduled by but
not retweeted by me)
Retweets: 12
Favorites: 11
Retweets: 80
Favorites: 519
Retweets: 22
Favorites: 36
Retweets: 24.4
Favorites: 61.2
Alternative band, All Time Low's Alex Gaskarth, interacted by favoriting the tweet.
Rock band, Cage The Elephant, interacted by favoriting two tweets.
Oscar Meyer interacted by replying to X107.5 KXTE's post.
Reweets: 9
Favorites: 55
Retweets: 10
Favorites: 91
Singer, Meghan Trainor, interacted by favoriting 98.5 KLUC's post.
Work Gallery
Social Media Post Count
(All posts count with retweets and reposts)
Monday - August 20th
98.5 KLUC
Twitter Post Count: 39
Facebook Post Count: 19
Instagram Post Count: 5
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MIX 94.1
Twitter Post Count: 21
Facebook Post Count: 11
Instagram Post Count: 1
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X107.5
Twitter Post Count: 16
Facebook Post Count: 19
Instagram Post Count: 0
Q100.5
Twitter Post Count: 0
Facebook Post Count: 7
Instagram Post Count: 1
Tuesday - August 21
98.5 KLUC
Twitter Post Count: 28
Facebook Post Count: 21
Instagram Post Count: 4
MIX 94.1
Twitter Post Count: 18
Facebook Post Count: 9
Instagram Post Count: 1
X107.5
Twitter Post Count: 17
Facebook Post Count: 18
Instagram Post Count: 0
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Q100.5
Twitter Post Count: 0
Facebook Post Count: 12
Instagram Post Count: 0
Wednesday - August 22
98.5 KLUC
Twitter Post Count: 31
Facebook Post Count: 23
Instagram Post Count: 2
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MIX 94.1
Twitter Post Count: 23
Facebook Post Count: 11
Instagram Post Count: 1
X107.5
Twitter Post Count: 22
Facebook Count: 26
Instagram Count: 0
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Q100.5
Twitter Post Count: 0
Facebook Post Count: 13
Instagram Post Count: 1
Thursday - August 23
98.5 KLUC
Twitter Post Count: 17
Facebook Count: 23
Instagram Count: 0
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MIX 94.1
Twitter Post Count: 19
Facebook Count: 12
Instagram Count: 1
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X107.5
Twitter Post Count: 11
Facebook Count: 23
Instagram Count: 1
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Q100.5
Twitter Post Count: 0
Facebook Count: 12
Instagram Count: 2
Friday - August 24
98.5 KLUC
Twitter Post Count: 38
Facebook Count: 27
Instagram Count: 5
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MIX 94.1
Twitter Post Count: 9
Facebook Count: 6
Instagram Count: 0
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X107.5
Twitter Post Count: 12
Facebook Count: 25
Instagram Count: 1
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Q100.5
Twitter Post Count: 1
Facebook Count: 16
Instagram Count: 0
Saturday - August 25
98.5 KLUC
Twitter Post Count: 28
Facebook Post Count: 26
Instagram Post Count: 2
MIX 94.1
Twitter Post Count: 11
Facebook Post Count: 26
Instagram Post Count: 2
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X107.5
Twitter Post Count: 0
Facebook Post Count: 17
Instagram Post Count: 0
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Q100.5
Twitter Post Count: 0
Facebook Post Count: 5
Instagram Post Count: 1
Sunday - August 26
98.5 KLUC
Twitter Post Count: 16
Facebook Post Count: 30
Instagram Post Count: 0
MIX 94.1
Twitter Post Count: 4
Facebook Post Count: 25
Instagram Post Count: 0
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X107.5
Twitter Post Count: 5
Facebook Post Count: 21
Instagram Post Count: 0
Q100.5
Twitter Post Count: 0
Facebook Post Count: 5
Instagram Post Count: 0
Monday - August 27
98.5 KLUC
Twitter Post Count: 30
Facebook Count: 17
Instagram Count: 0
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MIX 94.1
Twitter Post Count: 15
Facebook Count: 8
Instagram Count: 1
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X107.5
Twitter Post Count: 24
Facebook Count: 22
Instagram Count: 0
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Q100.5
Twitter Post Count: 0
Facebook Count: 13
Instagram Count: 1
Entercom Las Vegas' Twitter Metrics comparing July to August for 98.5 KLUC, Mix 94.1, Q100.5 and X107.5
(August's Twitter metrics were taken near the end of the month 08/28/18)
98.5 KLUC
August of 2018 Summary
98.5 KLUCÂ
JUL vs AUG
Mix 94.1
August of 2018 Summary
MIX 94.1
JUL vs AUG
X107.5
August of 2018 Summary
x107.5
​JUL vs AUG
Q100.5
August of 2018 Summary
Q100.5
JUL vs AUG
Event Posts
Information obtained from PR firms, Artist websites,
Ticketmaster, Wikipedia pages, Billboard and more.
Event posts are scheduled out to inform our audience on who is coming to town.
The information written gives the reader a short bio about what the artist has accomplished.
Jaker Miller - 98.5 KLUC
Sabrina Carpenter - Mix 94.1
B2K - Q100.5
New Found Glory - X107.5
How to improve Entercom Las Vegas' Social Media Platforms
Follow the social media grid when posting for Facebook.
"@" celebrities handles when posting to each social media handle. Note: Copying status from one platform to another doesn't guarantee the handles will match.
Spread out posts so they're not back to back. Especially on Facebook. KLUC is the worst on this followed by Mix, X and then Q. Note: Twitter has a little more leeway.
Posting the same content more than once. Twitter is usually fine with this because the platform is spread out where Facebook it looks more redundant. KLUC has this problem the most.
Watching the spacing between words. Hootsuite is a bit buggy with this. It's NOT a big problem for any of the stations.
Post what you're good at. (Now this doesn't mean don't try new things or be creative) but to highlight on one's strengths. For example, Booker is great at video content, Audrey is great at personal content, Shi-Quan is great at local content, Jessica is great at bright question posts. The list goes on.
Not to follow (or retweet) every person that interacts with the station. Use your BEST judgement. Interaction of course is suggested.
To match profile photos on all platforms to brand the stations better. It allows for people to identify the stations easier. Q100.5 isn't matching on any profiles. X107.5's matching on Instagram and Facebook but not Twitter. Mix 94.1's Twitter and Instagram are matching but not Facebook. 98.5 KLUC is matching on Instagram and Twitter but not Facebook.
Most jocks have not updated their blogs on their stations given websites. Most have no photos, no bios and or no posts. It doesn't look very professional.
"What would life be if we had no courage to attempt anything?"